7/28/2023 0 Comments Atomic coffee energy drink flavorsWhen brainstorming energy drink flavors, you have to decide: do you want to have one great, distinctive flavor? Or do you want to offer a wide array of great options? We’ll examine two popular drink brands to show you an example. Read on to find out! Finding the Best Energy Drink Flavors We’ll tell you how to toe the line between classic and trendy, and even guide you into the world on drink production. In this article, we’ll walk you through everything you need to know when brainstorming energy drink flavors. Why are customers going to reach for your drink instead of a Red Bull? ![]() But you have to know what will actually sell. Having a good, distinctive set of flavors will set you apart from the other energy drink brands. If you’re looking to get in on the action, you have to start with the basics: picking good energy drink flavors. This trend has continued into 2020, with energy drink companies leading the beverage market. Given these diverse tastes, marketers are interested in trying out “mash-up beverages,” as she calls them, to capture new consumers, a trend that could affect the entire category, including drink flavors.In 2019, energy drink sales increased by over 10 percent. Low-calorie “energy waters,” like those infused with vitamins, minerals, and energy extracts like guarana and coffee bean, are trending among older millennials for their “wholesome appeal,” she says, and dairy-based energy drinks appeal to younger shoppers. Part of this blurring is happening because consumers are interested in many types of beverages now: fusion-style teas, functional waters, and dairy products with added energy and protein ingredients, for instance. Of note, Rzeha says she sees “category blurring” in sports and energy drinks. “Botanicals are a great way to attract this kind of consumer.” Red Bull has also been focusing on tropical flavors, Angelich points out.īotanical flavors offer some appealing advantages, Rzeha says, including less sweetness, less artificial-tasting flavor, and more unique combinations that still have “everyday appeal.” Interesting botanical flavor profiles will also appeal to those consumers looking beyond "gas station-type" energy drinks to “more of a grown-up appeal,” she adds. Orange is currently the most popular flavor for energy drinks, followed pretty evenly behind by strawberry, other “unspecified” berry flavors, lemonade, blueberry, pomegranate, citrus, raspberry, lime, and green tea. Here’s what the market researcher is seeing. ![]() ![]() ![]() Innova Market Insights also tracks energy drink flavor trends. With their natural image,” she says, these flavors “cater to consumers’ desire for more natural energy drinks.” “Some of the up-and-coming flavors in the energy drink market are botanicals. Anton Angelich, group vice president, marketing, for flavor house Virginia Dare (Brooklyn, NY), says, “The characteristic and iconic tutti-frutti–type flavor of Red Bull leads the category’s flavors." Still, today’s energy drink makers are also inspired by other botanical flavors, says Tina Rzeha, marketing associate, beverage flavors, North America, Sensient Flavors (Hoffman Estates, IL). Fruity and citrus flavors are most popular among leading energy drink brands.
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